✦ SITE UNDER CONSTRUCTION ✦ REDESIGN IN PROGRESS ✦ SITE UNDER CONSTRUCTION ✦ SHIPPING SOON

✦ SITE UNDER CONSTRUCTION ✦ REDESIGN IN PROGRESS ✦ SITE UNDER CONSTRUCTION ✦ SHIPPING SOON

Creative director in a past life. fell in love with the idea of using data science for public good and decided to become a product strategist ¯\_(ツ)_/¯

I’m currently rebuilding this digital home to connect my background as a creative leader with my data product work. I’ve left a few project snippets up, but a comprehensive archive filled with more case studies than you probably want to look at will launch soon with the new site.

In the meantime, feel free to ask me anything!

  • Programming: Python, R, SQL, Excel (DAX)

    Analysis & Visualization: Power BI, Tableau

    Developer Tools: Jupyter Notebook, Google Colab, Tableau, Git

  • Adobe Creative Cloud, Figma, Sketch, Miro, Mural

  • Marketing/Advertising: Campaign Strategy, Creative Development

    Media Strategy: Social, Digital, TV, OOH, Experiential

    Product Marketing: A/B Testing, GTM Planning

  • Google Workspace, Notion, SharePoint, Asana, Trello, Monday.com

  • User Surveys, MAXQDA, A/B Testing, Cost-Benefit Analysis, Scenario Modeling, Interview & Survey Design

  • Spatial Analysis & Remote Sensing: ArcGIS Pro, ArcGIS Online, StoryMaps, Google Earth Engine

EDUCATION

UC Berkeley
Master of Information Management & Systems (Focus: Data Science)
CLTC Center for Long-Term Cybersecurity Grant Recipient
Berkeley, CA | 2023-2025

Art Center College of Design
B.F.A., Advertising (Focus: Art Direction)
Pasadena, CA | 2008-2011

EXPERIENCE

City of Berkeley, Fire Department
Data Strategy & Systems Consultant
Berkeley, CA | 08.2024-Present

UC Berkeley
Graduate Researcher (Data Analyst)
Berkeley, CA | 02.2025-Present

Creative Consultant
CA | 08.2021-09.2023

Eclipse Foods
Creative Director (Brand + Marketing)
Oakland, CA | 10.2020-12.2021

Evolution Bureau (EVB)
Creative Director
Oakland, CA | 10.2018-10.2020

Omnicom Group (Patients & Purpose)
Art Supervisor/Emerging Digital Group
New York, NY | 06.2017-09.2018

VICE Media (Carrot/Virtue)
Sr Art Director/Creative Lead
Brooklyn, NY | 02.2015-04.2017

BBDO Worldwide
Art Director
New York, NY | 01.2012-02.2015