Chocolate, Elevated.
CLIENT: Défoncé
Agency: EVB
Role: visual strategist/creative Director
Brand strategy: Shane Ginsberg
Copywriter: Dan Aguinaga
Think of the finest chocolate in the world. Now add cannabis to it. Défoncé is a fine chocolate maker built on high-quality ingredients and a higher quality high. We are not a cannabis company. We are a purveyor of fine confections that happen to have cannabis as their special ingredient. The quality and delectable taste of our chocolate can hold its own with the best in the world, all while delivering a clean and safe high designed for everyone to enjoy.
Défoncé is a fine chocolate maker built on high-quality ingredients and a higher quality high.
Which means all brand touchpoints were created to exude this concept of elevation.
Brand Collateral
Postcards
Brochures
Trade materials: sell sheets
