Lighthouse PROGRAM

CLIENT: ASTRAZENECA
Agency: Patients & Purpose
Role: Creative/Art Lead
Creative director (copy): Ilyssa Berger
Design Director: Tay duran
Copywriter: wayne rodgers

VISION: Create a 24/7-360 network for oncology patients to get support in-between-doctor-visits because life doesn't pause in-between doctor visits.

GOAL 1: Starting with immunotherapy lung cancer patients, we're developing patient-friendly ways for patients to monitor and track any side effects that might be associated with their new treatment.

GOAL 2: On a parallel path, we've been developing HCP and caregiver-friendly educational materials for the people helping these patients.

While immunotherapies work to treat cancer within the four walls of a hospital, Lighthouse helps treat the at-home, backyard, strolls-in-the-park, in-between times.

STAYING ON TRACK

LOOKING OUT FOR YOU

CALLING ATTENTION

REPORTING BACK

The Program Hub

The web app provides an easy-to-use tracker with an approachable, patient-friendly look & feel.

Program Iconography

Symptom Iconography

GTM Plan: To expand our network of health care professionals, we developed materials to educate potential partners.

And to arm our current community with digestible, easy-to-carry information about Lighthouse, we suggested pocket-friendly takeaways (#inspo: tbtBrainQuest)

To truly be that support system at all points in treatment, we proposed an in-chair experience that would be both comforting and educational.