Hey Hi Hello
Hey Hi Hello
I’m Diana
creative director >
product strategist
I’m a recent graduate from UC Berkeley’s Master of Information Management and Systems, with a particular focus on data for public good. My coursework was a combination of mixed-methods HCI research with programming in Python, R, SQL, and a sprinkle of GIS.
Before pursuing data science, I worked as a Creative Director and had the opportunity to work on projects ranging from advertising campaigns to packaging designs to content strategy to brand development.
-
Programming: Python, R, SQL, Google Colab, Excel (DAX), Power BI, Tableau
Developer Tools: Jupyter Notebook, Google Colab, Tableau, Git
-
Adobe Creative Cloud, Figma, Sketch, Miro, Mural
-
Marketing/Advertising: Campaign Strategy, Creative Development
Media Strategy: Social, Digital, TV, OOH, Experiential
Product Marketing: A/B Testing, GTM Planning
-
Google Workspace, Notion, SharePoint, Asana, Trello, Monday.com
-
User Surveys, MAXQDA, A/B Testing, Cost-Benefit Analysis, Scenario Modeling, Interview & Survey Design
-
Spatial Analysis & Remote Sensing: ArcGIS Pro, ArcGIS Online, StoryMaps, Google Earth Engine
EDUCATION
UC Berkeley
Master of Information Management & Systems (Focus: Data Science)
CLTC Center for Long-Term Cybersecurity Grant Recipient
Berkeley, CA | 2023-Expected 2025
Art Center College of Design
B.F.A., Advertising (Focus: Creative Strategy)
Pasadena, CA | 2008-2011
EXPERIENCE
City of Berkeley
Special Operations/OES
Berkeley, CA | 08.2024-Present
UC Berkeley
Graduate Researcher (Data Analyst)
Berkeley, CA | 02.2025-Present
Creative Consultant
CA | 08.2021-09.2023
Eclipse Foods
Creative Director (Brand + Marketing)
Oakland, CA | 10.2020-12.2021
Evolution Bureau (EVB)
Creative Director
Oakland, CA | 10.2018-10.2020
Patients & Purpose
Art Supervisor/Emerging Digital Group
New York, NY | 06.2017-09.2018
Carrot (The VICE Digital Agency)
Sr Art Director/Creative Lead
Brooklyn, NY | 02.2015-04.2017
BBDO Worldwide
Art Director
New York, NY | 01.2012-02.2015