Suave Beauty
Unilever came to us with the challenge of helping them past their stagnant sales. Despite being in over 50% of American households, the perception of their products was surpassing their reputation. After trying out Suave Professionals products on our own hair, we wanted to let the Internet know that Suave was not the grandma drugstore brand they once thought Suave was. And that we've got the same fresh ingredients people might be looking to more expensive brands for. With data supporting the fact that people are looking for specific ingredients to match their hair needs, we decided to keep the story simple, heroing the ingredients to create awareness and benefits of our latest Suave Professionals product: Coconut Oil.
Creative Director: Megan Cross
Work Bae: Lauren Fodero
Phase 2 Creatives: Erin Kelly, Jen Hubbard, Chandler Broadrick
Stop Motion Magicians: Visual Country
Video Editing Magician: Tobias Arturi
Role: Concept, Art Lead, Visual/Qualitative Testing Strategy
Phase 1 Campaign
What's beyond the palms?
The new #SuaveGold Coconut Oil Infusion collection—two years of visible damage repaired in just one treatment.
C O C O N U T // Get visible damage repair in just three washes with the new Suave Gold Coconut Oil Infusion Collection. Do you dare to repair?
Take the #SuaveChallenge and get that *hashtag blessed* feeling with the new Coconut Oil Infusion collection. We dare you.
And here is what our Suave believers had to say: ⭐️⭐️⭐️⭐️💫
Phase 2 campaign
From the Instagram campaign we found that review-based content was our top performing metric.
By combining those learnings with up-to-date best practices from Facebook, we optimized our review-based content onto that channel the following quarter.
