Splenda Sweet Swaps
THE CHALLENGE: People know Splenda is a sugar alternative. A no calorie sweetener. But they don't associate with much more than coffee and artificially sweetened beverages. So how can we refresh the way people fit Splenda into their lives? THE STRATEGY: Create mini-campaigns that speak to all the ways someone can enjoy the sweet life without all the added calories. THE CREATIVE IDEA: Let's get people to "Think Sugar. Say Splenda." It's all about swapping out sugar for a no calorie sweetener. With that, Splenda knows sweet swaps come in more flavors than sugar and more shapes than sugar granules. Splenda wants to share all their tips, tricks and recipes to make your life that much sweeter.
Agency: BBDO
Creative Director: John Heath
Illustrator: Trina Dalziel
Photographer: Miha Matei
Stylist: Britni Wood
Role: Art Direction, Concept
Splenda wants to help people live sweeter lives but not at the cost of extra calories. So rather than just adding ads to newsfeeds, we cooked up useful content to actually help people live that sweet life.
Our sweet life enthusiasts encountered content like this:
Spaghetti Swap
Try swapping out spaghetti for spaghetti squash for a lower-carb, faux pasta dish. Top it with this Sweet and Spicy Tomato Sauce for a delicious addition.
St. Patty's Swap
Celebrate St. Patrick’s Day by swapping out your regular muffins for this Veggie Muffins recipe that swaps sugar for SPLENDA® No Calorie Sweetener. For an added swap, put away the food dye, and toss a few handfuls of fresh spinach into your juicer. Then add the juice to the batter to give these muffins a green hue. To really get into the holiday spirit, pair them with other green colored snacks, like pistachios.
Soda Swap
Craving something refreshing? Swap out the sugary name brand stuff for this Fizzy Lemonade, a simple and sweet alternative.
carb swap
A trip to Thailand can be as close as your kitchen when you swap out your traditional white rice for a lower-carb, faux rice dish made with cauliflower. This Slow Cooker Panang Curry recipe is sure to soak up all the savory flavors.
The SPLENDA® Brand is proud to support Simple Cooking with Heart™.
Werk Swap
Work out while you work by swapping some sitting time in your desk chair for balancing on a stability ball to encourage better posture and core strength.
To help drive prospective fans to the digital hub, we created half-page spreads for Martha Stewart magazine.
Each sweet swap spread got custom tablecloths illustrated with custom illustrated plate designs.