✦ SITE UNDER CONSTRUCTION ✦ REDESIGN IN PROGRESS ✦ SITE UNDER CONSTRUCTION ✦ SHIPPING SOON

✦ SITE UNDER CONSTRUCTION ✦ REDESIGN IN PROGRESS ✦ SITE UNDER CONSTRUCTION ✦ SHIPPING SOON

Creative director in a past life. fell in love with the idea of using data science for public good and decided to become a product strategist ¯\_(ツ)_/¯

I’m currently rebuilding this digital home to connect my background as a creative leader with my data product work. I’ve left a few project snippets up, but a comprehensive project archive filled with more case studies than you probably want to look at will launch soon with the new layout.

In the meantime, feel free to ask me anything!

  • Programming: Python, R, SQL, Google Colab, Excel (DAX), Power BI, Tableau

    Developer Tools: Jupyter Notebook, Google Colab, Tableau, Git

  • Adobe Creative Cloud, Figma, Sketch, Miro, Mural

  • Marketing/Advertising: Campaign Strategy, Creative Development

    Media Strategy: Social, Digital, TV, OOH, Experiential

    Product Marketing: A/B Testing, GTM Planning

  • Google Workspace, Notion, SharePoint, Asana, Trello, Monday.com

  • User Surveys, MAXQDA, A/B Testing, Cost-Benefit Analysis, Scenario Modeling, Interview & Survey Design

  • Spatial Analysis & Remote Sensing: ArcGIS Pro, ArcGIS Online, StoryMaps, Google Earth Engine

EDUCATION

UC Berkeley
Master of Information Management & Systems (Focus: Data Science)
CLTC Center for Long-Term Cybersecurity Grant Recipient
Berkeley, CA | 2023-2025

Art Center College of Design
B.F.A., Advertising (Focus: Art Direction)
Pasadena, CA | 2008-2011

EXPERIENCE

City of Berkeley, Fire Department
Product Strategist
Berkeley, CA | 08.2024-Present

UC Berkeley
Graduate Researcher (Data Analyst)
Berkeley, CA | 02.2025-Present

Creative Consultant
CA | 08.2021-09.2023

Eclipse Foods
Creative Director (Brand + Marketing)
Oakland, CA | 10.2020-12.2021

Evolution Bureau (EVB)
Creative Director
Oakland, CA | 10.2018-10.2020

Omnicom Group (Patients & Purpose)
Art Supervisor/Emerging Digital Group
New York, NY | 06.2017-09.2018

VICE Media (Carrot/Virtue)
Sr Art Director/Creative Lead
Brooklyn, NY | 02.2015-04.2017

BBDO Worldwide
Art Director
New York, NY | 01.2012-02.2015